{"product_id":"east-end-sela-basmati-parboiled-rice-2kg","title":"East End Sela Basmati Parboiled Rice 2kg","description":"\u003cdiv class=\"product-block-list__item product-block-list__item--description\"\u003e\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"card__header\"\u003e\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"card__section\"\u003e\u003cdiv class=\"rte text--pull\"\u003e\n\u003ch2\u003eEast End Sela Basmati Parboiled Rice 2kg\u003c\/h2\u003e\n\u003cp\u003eEast End Sela Basmati Parboiled Rice (2kg). Sella Basmati Rice is parboiled basmati rice while still in its husk (rice paddy) and then milled to make a long slender shaped golden colour rice grains. When cooked rice is firmer and less sticky, easier to digest, better in nutrition and has strong ability to absorb the flavour of herbs and spices.\u003c\/p\u003e\n\u003cp\u003eFill your kitchen with a special aroma. Rice cooks evenly to separate and elongate each grain beautifully. East End Rice Savour Flavour a great accompaniment to every Curry dish. Royal Basmati from the fields of Punjabis matured for full bodied flavour and aroma!\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"East End","offers":[{"title":"Default Title","offer_id":40534518562901,"sku":"5018605480757","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/3723\/1189\/products\/EastEndSelaBasmatiParboiledRice2kg_1024x_d236f6bb-557e-4cf8-94c1-e9ce40ae8cb5.jpg?v=1678493584","url":"https:\/\/cccontinental.com\/products\/east-end-sela-basmati-parboiled-rice-2kg","provider":"cccontinentalsuperstore","version":"1.0","type":"link"}