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Directions Semi-Permanent Hair Colour

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La Riche Directions Hair Dye gives your hair a vibrant colour. This semi-permanent hair colour hair dye works on pre-lightened hair and normally lasts up to 6 weeks. All directions colours can be mixed with each other so to create your own unique shade.

Instructions for use

  • Shampoo the hair with a PH acid balanced shampoo, this will give the hair the correct acid balance.
  • We recommend using the La Riche Directions Tinting Brush to help spread the dye evenly through your hair, making it easier for you to achieve a bolder and even colour.
  • Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result.
  • Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.


  • For best results on virgin or untreated hair, pre-softening the hair will allow the colours to penetrate the hair better.
  • All Directions colours can be mixed with each other so to create your own unique shade.
  • Directions will take faster and last longer on chemically treated hair e.g. Premed or bleached.
  • If more than one colour is applied the hair must be washed and dried separately, greater care should be taken when partially colouring lighter hair.


Due to the semi-permanent nature of Directions, certain colours can sometimes leave a slight stain on materials and surfaces. Shades may vary at manufacturer's discretion.

Alternative Products Policy

If this product is out of stock a closely matching alternative product will be provided for the same cost. If no alternative can be found or if a lesser-value alternative is provided, we will issue a discount voucher code for the equivalent amount or a refund to the original payment card.