East End Foods UK

Spices, dal, rice & flour

East End at CC Continental Supermarket

Leeds' World Food Supermarket since 1979

Whole spices, dal, basmati, flour, ghee and chutney sauces from the Midlands brand that has stocked British Asian kitchens since 1972.

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Sold by CC Continental Supermarket · Leeds' World Food Supermarket since 1979 · 1-19 New York Street, Leeds LS2 7DT

Since 1979Serving Leeds
Spices to saucesOne trusted brand
Value sizesUp to 1.5kg bags
Leeds LS2Visit us in store

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East End Spices & MasalaSpices & MasalaEast End Dal, Beans & TinsDal, Beans & TinsEast End Rice & FlourRice & FlourEast End Sauces & Peri PeriSauces & Peri PeriEast End Ghee, Jaggery & SnacksGhee, Jaggery & Snacks✦Recipes

East End favourites

The everyday staples.

Kitchen essentialEast End Pure Butter Ghee 1kgEast End Pure Butter Ghee 1kg£11.99 £11.99/kg
Kitchen essentialEast End Supreme Basmati Indian RiceEast End Supreme Basmati Indian Rice£4.55
Kitchen essentialEast End Moong Dal Washed 500gEast End Moong Dal Washed 500g£2.27 £0.45/100g
East End Whole Garam Masala 100gEast End Whole Garam Masala 100g£1.43
East End Kasuri Methi 100gEast End Kasuri Methi 100g£1.07
East End Tamarind Sauce 260gEast End Tamarind Sauce 260g£2.39 £0.92/100g
East End Chick Peas 800gEast End Chick Peas 800g£1.55 £0.19/100g
Value sizeEast End Roasted Gram Salted 1kgEast End Roasted Gram Salted 1kg£5.99 £5.99/kg

East End kits

Sorted, in one click.

Tarka Dal Kit

Two dals, ghee and kalonji for a proper tarka.

£17.24 for 4 items
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Chana Chaat Kit

Chick peas and sweet and tangy sauces for chaat in minutes.

£7.88 for 4 items
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Goes straight to checkout.

Peri Peri Kit

Two rubs and two dipping sauces for the grill.

£9.14 for 4 items
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The full East End range

East End Spices & Masala

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Whole garam masala, kalonji, methi, chillies and pepper.

East End Kalonji Seeds 100gEast End Kalonji Seeds 100g£1.19
East End Fenugreek Seeds 400gEast End Fenugreek Seeds 400g£2.03 £0.51/100g
🌶 HotEast End Whole Long Chilli 200gEast End Whole Long Chilli 200g£3.83 £1.92/100g
East End Ground White Pepper 100gEast End Ground White Pepper 100g£2.99

East End Dal, Beans & Tins

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Moong dal, chana dal, blackeye beans and ready-to-use tins.

East End Yellow Gram 500gEast End Yellow Gram 500g£1.79 £0.36/100g
East End Blackeye Beans 500gEast End Blackeye Beans 500g£2.15 £0.43/100g
East End Black Eye Beans 400gEast End Black Eye Beans 400g£0.71 £0.18/100g
East End Rose Coco Beans 400gEast End Rose Coco Beans 400g£0.95 £0.24/100g
East End Curried Patra 450gEast End Curried Patra 450g£2.03 £0.45/100g

East End Rice & Flour

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Basmati, semolina, cornmeal and barley flour.

Value sizeEast End Semolina Coarse 1.5kgEast End Semolina Coarse 1.5kg£3.59 £2.39/kg
East End Semolina Fine 375gEast End Semolina Fine 375g£1.43 £0.38/100g
East End Cornmeal Coarse 375gEast End Cornmeal Coarse 375g£1.19 £0.32/100g
Value sizeEast End Pearl Barley Flour 1kgEast End Pearl Barley Flour 1kg£4.19 £4.19/kg

East End Sauces & Peri Peri

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Tamarind, mango mint and chilli sauces, plus peri peri rubs.

East End Mango Mint Sauce 290gEast End Mango Mint Sauce 290g£2.39 £0.82/100g
🌶 HotEast End Garlic Chilli Sauce 260gEast End Garlic Chilli Sauce 260g£2.15 £0.83/100g
East End Honey Chilli Sauce 270gEast End Honey Chilli Sauce 270g£2.99 £1.11/100g
East End Dry Tamarind 200gEast End Dry Tamarind 200g£1.19 £0.59/100g
🌶 HotEast End Hot Peri Peri Rub 100gEast End Hot Peri Peri Rub 100g£1.25
East End Lemon Herb Peri Peri Rub 300gEast End Lemon Herb Peri Peri Rub 300g£2.75 £0.92/100g

East End Ghee, Jaggery & Snacks

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Pure butter ghee, jaggery and roasted gram.

East End Jaggery Goor 900gEast End Jaggery Goor 900g£4.19 £0.47/100g

Cooking with East End

Everyday desi cooking with East End staples. Tap any product to buy it.

Tarka dal

Serves 4 · 40 minutes

You need

Method

  1. Rinse the dal until the water runs clear. Simmer with 1 litre of water, the turmeric and salt for 25 to 30 minutes until soft. Chana dal takes longer, so soak it for an hour first.
  2. Heat the ghee in a small pan. Add the cumin and kalonji, then the sliced garlic and chillies, and fry until the garlic is golden.
  3. Pour the sizzling tarka over the dal, stir and serve with rice or chapatti.
Get the Tarka Dal Kit

Chana chaat

Serves 4 · 10 minutes

You need

Method

  1. Rinse the chick peas and tip into a bowl.
  2. Add the chopped onion, tomatoes and coriander, then the tamarind and mango mint sauces.
  3. Season with chaat masala and a squeeze of lemon. Serve straight away.
Get the Chana Chaat Kit

Peri peri chicken

Serves 4 · 45 minutes + marinating

You need

Method

  1. Slash the chicken, rub in the oil, peri peri rub and lemon juice. Leave for at least 30 minutes.
  2. Roast at 200°C (180°C fan) for 35 to 40 minutes, or grill, until cooked through with no pink meat.
  3. Serve with the garlic chilli sauce, chips or rice.
Get the Peri Peri Kit

Sooji halwa

Serves 4 · 20 minutes

You need

Method

  1. Warm the water with the jaggery and cardamom until dissolved.
  2. Melt the ghee in a heavy pan and roast the semolina on a low heat, stirring, for 6 to 8 minutes until golden and nutty.
  3. Carefully pour in the hot syrup, as it will spit. Stir until thick and glossy, then top with nuts and raisins.

Why shop East End with us?

  • Leeds' own since 1979. World food supermarket that started in Chapeltown.
  • Big desi range. Spices, dal, rice and flour all in one shop.
  • Value sizes. Family bags and tubs for big households.
  • Online or in store. Order online or pop in at 1-19 New York Street, LS2 7DT.

Kitchen tips

Wash your dalRinse lentils until the water runs clear. Soak chana dal and beans for an hour or more so they cook evenly.
Whole spices firstFry whole garam masala, cumin and kalonji in hot oil or ghee for a few seconds to release the flavour before adding onions.
Kasuri methiCrush dried fenugreek leaves between your palms and add at the end of cooking for that restaurant-style finish.
Store it wellKeep spices and flour sealed, cool and dry. Ground spices taste best within a few months of opening.

About East End

East End Foods was started in 1972 in Wolverhampton by the five Wouhra brothers, who spotted that Britain's growing South Asian community couldn't easily buy the spices and staples they grew up with.

The business grew across the West Midlands and is now based in West Bromwich, supplying spices, rice, dal and flour to Asian grocers all over the UK.

Can't see what you're after? Ask in store or call 0113 240 0222 and we'll get it in.

East End FAQs

Where can I buy East End spices in Leeds?

Right here. Order online or visit CC Continental Supermarket, 1-19 New York Street, Leeds LS2 7DT.

Do you sell East End basmati rice?

Yes. East End Supreme Basmati is on the shelf now, and we restock bigger sacks regularly.

Which East End dal is quickest to cook?

Washed moong dal cooks fastest, in about 25 minutes. Chana dal (yellow gram) needs soaking and longer cooking.

Is East End ghee pure butter ghee?

Yes. East End Pure Butter Ghee is made from butter. We stock the 1kg tub.

Something out of stock?

East End is a big range and some lines sell out fast. Call us on 0113 240 0222 and we'll tell you when it's back.

Every East End collection

East End SpicesEast End Dal & BeansEast End RiceEast End FlourEast End SaucesEast End SeasoningEast End Nuts & SnacksEast End TinsEast End Baking

Shop East End spices online in Leeds

Looking for East End spices, dal, basmati rice or ghee in Leeds? CC Continental Supermarket stocks East End whole spices, kasuri methi, kalonji, moong dal, chana dal, chick peas, semolina, tamarind sauce and peri peri rubs.

Shop East End online or visit our Leeds City Centre store. We're your one-stop shop for Indian, Pakistani, Bangladeshi, African and Caribbean groceries.

CC Continental Supermarket – Leeds' World Food Supermarket since 1979

Serving Leeds since 1979. World food, desi groceries and big ranges from East End, Heera, KTC, Tropical Sun and more at 1-19 New York Street, LS2 7DT.

Shop all East End Shop the kits